Google Apps is a service from Google featuring many web applications. Some of the many apps include Gmail, Google Calendar, Talk, Docs and Sites. Google Apps is a collection of web based programmes and file storage that run in a web browser without requiring users to buy or install software. User can simply log into the service to access their files and the tools to manipulate them. Google apps are on the cloud, in other words on a server available 24/7 and can be accessed anywhere.
The main selling point of Google Apps for Business is that it takes a lot of work off your hands. Instead of having to organize and run your own email server, source your own scheduling software, upload new documents, manage your information architecture and so on, you can just tap into Google Apps. This is an incredibly strong selling point for anyone with a mobile workforce, or even just for small business owners on the go. There’s nothing more frustrating than getting back to the office after a meeting with a client, only to find you’ve missed an urgent email. Or receiving an urgent email via your phone, only to find you can’t do anything about it until you get back to the office.
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Setup and configuration